RESEARCH
Performed competitive analysis & design exporation to understand what is being done in various industries
EVALUATE
Ensure the quality of the design was carried through the visual design and front-end development.
MY RECOMMENDATIONS
As retailers continue to discover the benefits of providing users with a customized user experience tailored to their current and future browsing experience, it was necessary to develop a strategy and design for a personalization page that provided members' recommendations based on their needs rather than business wants. This experience would allow users to develop deeper relationships through learned behavior over time.
Personalization Page Framework
Utilized the personalization lifecycle along with the different types of personalization to form groupings. These grouping were used as the framework for the modules built.
As the user progressed through the lifecycle, the more accurate the product recommendations could be.
Strategy
POST IT NOTES
UX PROCESS
MY TASKS
DESIGN
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